selected
Projects
This visual gallery features UI wireframes and websites I've designed or built (or both).
project
Helio Kearny Building
Details
Objective
Create a central digital marketing point for this luxury apartment building. UX goals were to provide key information, demonstrate product appeal, and ultimately connect with potential tenants.
Results
Top 5 search rank for high-value keywords within 1 month of launch.
Process
Create a minimal layout with impactful visual assets to create impressions of modern luxury.
Design the hero section form as an apartment search UI, making it familiar and easy for users to provide key information.
Reduce user friction by linking CTA buttons directly to the property management company.
project
Pizzarama Monroe
Details
Objective
Increase brand awareness and online ordering by replacing a basic e-commerce site with a high-performing custom website.
Results
Top 3 rankings for target high-value local searches. The client loved the results and wanted another website for their second restaurant.
Process
Expand branding style to express the restaurant's modern take on the classic New York pizza experience.
Design a layout to market the food with beautiful product assets.
Build a site optimized for online ordering, with the e-commerce platform seamlessly integrated.
Optimize for SEO performance in the front and back end, setting the business up for growth.
project
Rockland Lake Golf Course
Details
Objective
Update UI and optimize UX to increase golf reservations and event bookings.
Results
The project produced a 962% increase in organic traffic.
Process
Refine the digital brand to appeal to potential golf and events customers.
Design an asset-forward homepage to market the golf course's natural beauty.
Make important information accessible through clear information flows.
project
Megan's Pub
Details
Objective
Update this NYC bar’s website to match its welcoming and modern brand, using their newly produced professional video and photo assets.
Results
Top 10 search rank for Irish pubs in NYC. The client loved this design and wanted more for their other restaurants.
Process
Redefine the digital brand style with updated typography and design elements.
Design a homepage to feature the marketing video and photo assets.
Make key information more accessible with well-structured text layouts.
Build a menu page with a responsive layout for improved readability.
project
Zoie's Cheesecake
Details
Objective
Create a single landing page to raise brand awareness and market products, allowing the company to expand from just wholesale to retail.
Results
Created a scalable website to establish a digital presence and provide a foundation for retail consumer growth.
Process
Communicate essential brand values, stories, and points of connection with potential customers.
Design a digital brand style to express the artful style of the gourmet cheesecakes with elegant type and graphic elements.
Create a minimal UI focused on providing essential information to users and encouraging conversions.
